Greasing the Marketing Flywheel
In a recent addition of ‘Whiteboard Friday’ over on Moz (formerly SEOMoz), Rand Fishkin explains a concept that he describes as the ‘marketing flywheel’. The concept of the marketing flywheel is that...
View ArticleWhere Does the Smart Marketing Money Go?
There can be little doubt in the minds of most business owners that investing in their online marketing is a price worth paying. But where exactly is it most commonly spent? This is a question that has...
View ArticleAre You Integrating Your Online Marketing?
Businesses today have an unprecedented range of tools at their disposal with which to promote themselves and their services. From all-singing and dancing websites to social media, email marketing and...
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The heart of online marketing: Know yourself, know your audience
Online marketing is an interaction between you and your prospective customer. If you were feeling poetic you might call it a dance, but it’s really more like a conversation between a tradesman and a...
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Sources of inspiration: Where to find original ideas for your online content
Sources of inspiration: Where to find original ideas for your online content If you’re going to keep people (and the search engines) interested in your website then you need to create a constant flow...
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